IoT based and data driven decision support and management system for dairy farms. the core capability is to guide cows' movements in the farm and to produce and purposefully analyze big data in order to continuously improve profitability. it is the first commercial system in the world to continuously measure the individual feed consumption, calculate the feed efficiency and profitability, and provide actionable recommendations to increase profitability and sustainability. Other products of the company target cow and calves welfare. our products promote the transition from industrial to autonomous farming.