Service Provider Profile

UXD - User eXperience Design

Explore the service details, location, category, and contact information.

Location

Haifa, Israel

Contact person

Shay Ben-Barak

Tagline

Cognitive Engineer (Freelance) | User Research, User Interface Design, Usability

Service category

UI Design, UX Design, Product Management

Vertical

AgroTech, Consumer Electronics, Security and Safety Technologies, Software Applications, Digital Health and Medical Device, Fintech and eCommerce, Enterprise Solutions, Cyber Security

Last Modified:

May 3, 2026

Description

I architect high-performance solutions for environments where there is zero room for error. With over 25 years of experience and an M.Sc. in Cognitive Engineering from the Technion, I specialize in the "heavy lifting" of UX. My work bridges the gap between complex system architecture and the human operator, ensuring situational awareness and safety in the world’s most demanding sectors: DefenseTech, HealthTech, MedTech, and FinTech. From designing the Command & Control (C2) interface for the Iron Dome to re-engineering clinical workflows for Johnson & Johnson and Roche, I apply cognitive work analysis to reduce human error and optimize sub-second decision-making. Beyond consulting, I am a lecturer at the University of Haifa and a mentor for Google for Startups, dedicated to advancing the field of Human-Computer Interaction (HCI). Core Expertise: 🛡️DefenseTech: C4I, Intelligence & Control Systems 🩺 MedTech: Surgical Devices & Chronic Care Monitoring 🏥 HealthTech: AI-Driven Emergency & Trauma Workflows 💰 FinTech: Streamlining household financial complexity. Let’s talk strategy. If you are building a complex product that demands precision and high-stakes reliability, reach out via DM or email at [email protected].

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